Does your dispensary have buzz? When people talk about where to buy weed, is your shop on the tip of the tongue, or are you left out of the conversation? Every dispensary wants to be THE PLUG. Few get to wear the crown. One strategy that can help is event marketing....
Cannabis culture talks authenticity all day, every day, but when you take a look around, it’s in short supply. Scarce, even. How many people in the weed game can truly say “been there/done that” without their noses going full Pinocchio? Show of hands (or noses)? I’ll...
Time and time again, SEO has proven to be the leading ROI positive marketing initiative for cannabis dispensaries. Indeed, search engine optimization is even more critical for cannabis dispensaries, given that they are not allowed to use Google Ads. Optimizing your...
Weedmaps has been in California longer than legal weed. The name and the platform are ingrained in cannabis culture. They’re the default search engine/app for many cannabis users and the go-to marketing platform for many dispensaries and brands. But if you want...
“Open a dispensary,” they said. “It will be fun,” they said. And you know what? They were right. Having a license to sell weed is fun (it’s also pretty cool.) But that’s not all it is. There will be 20-hour days. Lost weekends. Meals at your desk. Crazy tax...
