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Flore Dispensary
SEO Case Study

Got weed? Flore sure.

Flore Dispensary opened its doors in February of 2021 with the vision of bringing sungrown flower grown in Humboldt to the front stage for the people of San Francisco. Founded by Terrance Alan, 2022 Winner of Emerald Cup Legacy Award, Flore’s story is deeply rooted in the history and origins of legalizing cannabis in California. With such a strong mission and inspiring founder, the deeproots team was motivated to set up Flore for success.

Notably, San Francisco is the most competitive cannabis market in the nation with dispensaries who have been investing in SEO for over a decade. After building a strong foundational SEO strategy with a beautiful new website, we deployed a link building campaign and ongoing copy that over the course of 6 months, catapulted them from 0 to Page 1 and out ranking some of their more well-known competitors. 


increase in Google customers over the previous 120 day period

Increased GBP’s Share of Local Voice


for ‘Dispensary Near Me’ on Google Maps in 180 days

Generated 52% more website clicks, 173% more driving directions and 53% more phone calls over the previous 120 day period

31% increase in sales over the previous 120 day period

96% increase in map views, 165% increase in search views over the previous 120 day period