Cannabis SEO
Blog Articles and Tips
Learn SEO tips and get expert advice from our team of cannabis marketing experts, executives and former dispensary business owners.
Budtenders are Dispensary Gods
March 26, 2024
If you’re a dispensary owner and you think you’re just selling weed, consider this: People can buy weed just about anywhere. That’s not the only reason they come to a dispensary. They also come for the vibe, the culture, and the community. They come to learn. They come for an experience. So, who delivers all […]
The Insider’s Guide to Delivery For Dispensaries
March 15, 2024
Just because you can, doesn’t mean you should. If you’re a retailer with a delivery license, let that marinate a bit. Having a license to deliver weed is not a good enough reason to do it. That said, beyond the license, there are some solid reasons to launch delivery and some solid reasons to pump […]
6 Questions to Build the Ideal Dispensary Menu
February 18, 2024
So, what’s on the menu? You’ve heard this question hundreds of times. It seems simple enough. But for dispensaries, what brands and products to put on the menu is anything but simple. As a founding partner of Tropicanna, I’ve been there, done that, and I developed these 6 questions to help you cut through the […]
Your Dispensary is a Content Machine
February 8, 2024
What does every dispensary want? More. More visibility. More visits. More sales. More revenue. How do you make that happen? Build a great dispensary brand. Leverage that brand with effective SEO and SEM. Maximize your visibility on third-party platforms like Weedmaps and Leafly. Grow your following on social media. Build brand awareness on YouTube. These […]
The Insider’s Guide to Dispensary Point of Sale (POS) Systems
February 5, 2024
Choosing a dispensary point-of-sale system (POS) is one of the most crucial and consequential decisions a dispensary has to make. Why is it such a big decision? Because POS systems touch just about every aspect of dispensary business from sales, to compliance, to loyalty and retention and analytics. Dispensary POS systems also need to have […]
Insiders Guide to Event Marketing for Dispensaries
November 20, 2023
Does your dispensary have buzz? When people talk about where to buy weed, is your shop on the tip of the tongue, or are you left out of the conversation? Every dispensary wants to be THE PLUG. Few get to wear the crown. One strategy that can help is event marketing. When done right, it’s a buzz […]
The Insider’s Guide to Dispensary Branding
April 27, 2023
Cannabis culture talks authenticity all day, every day, but when you take a look around, it’s in short supply. Scarce, even. How many people in the weed game can truly say “been there/done that” without their noses going full Pinocchio? Show of hands (or noses)? I’ll wait. While we’re waiting, if you doubt that statement, […]
The Definitive Guide to Cannabis Dispensary SEO
April 25, 2023
Time and time again, SEO has proven to be the leading ROI positive marketing initiative for cannabis dispensaries. Indeed, search engine optimization is even more critical for cannabis dispensaries, given that they are not allowed to use Google Ads. Optimizing your website and online presence through SEO is a powerful way to ensure that your […]
The Insider’s Guide to Dispensary Marketing on Weedmaps
April 22, 2023
The Insider's Guide to Dispensary Marketing on Weedmaps is your ultimate resource for boosting your cannabis business. Learn proven strategies today!
The Insider’s Guide to Dispensary Loyalty, Rewards & Customer Retention
April 21, 2023
Discover the best tips and strategies for building customer loyalty in the cannabis industry. This insider's guide is your key to dispensary success.
4/20 Breath Meditation for Dispensary Teams: Stay Calm and Balanced on Your Busiest Day
April 18, 2023
The 4/20 holiday can be a hectic and stressful time for dispensary owners. As one of the busiest days of the year, it's crucial to find a way to keep calm, stay focused, and maintain a clear head throughout the day.
The Insider’s Guide To Dispensary Marketing
February 12, 2023
Operating a cannabis dispensary is like building a rocket while strapped to it. There’s no owner’s manual, everything happens at light speed, and gravity constantly tries to slow you down. But eventually, every operator asks the big how question: “How do we sell more weed?” At deeproots partners, we answer this question daily for our […]
SEO Writing 101 for Business Owners
November 26, 2022
As a business owner, you know that one of the most important things you can do to bring in new customers is to have a website that ranks high in search engine results. But what you might not know is that the key to achieving this is good SEO writing.